Chapter six:
Deep Thoughts
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Pepsi Enlists Canine Help
The North American division of the Pepsi-Cola Company is going to the dogs – to a dog, more specifically – to help stimulate sales of
David Altschul
November 26, 2002
The Inner Doughboy
How an army of admen battle to define and protect the true nature of the Jolly Green Giant, the Pillsbury Doughboy and other advertising spokescharacters.
David Altschul
March 23, 2000