Chapter six:
Deep Thoughts

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Brands with Character

As she struggled to revamp Georgia-Pacific Corp’s Angel Soft toilet tissue in 2003, Jill Mattos had to reckon with the angel problem. It seemed like…

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Pepsi Enlists Canine Help

The North American division of the Pepsi-Cola Company is going to the dogs – to a dog, more specifically – to help stimulate sales of

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The Inner Doughboy

How an army of admen battle to define and protect the true nature of the Jolly Green Giant, the Pillsbury Doughboy and other advertising spokescharacters.

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