Chapter six:
Deep Thoughts

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The Data Dilemma

Building a competitive advantage that is sustainable over time depends on the interplay between data and story. Data alone is just table stakes these days.

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Escape from Beacon Rock

While you’re waiting for the next essay on data and story, I have a more personal piece to offer. It might particularly appeal to you

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End of Story

A friend of mine is head of marketing at a large retailer. He understands my fascination with story, and he knows how much leverage he

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What is Story For?

“The storytelling monkeys”—that’s an expression my partner Jim has used for years to describe what distinguishes humans from other animals. I always thought it was

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Serious Tips for Silly Humor

My partner, Jim, has just published his first novel, Fish Wielder, an “epically silly epic fantasy of epic proportions.” Of course, I urge you to buy

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A Christmas Monkey Miracle

The holidays can be hard. Joyful, but hard. My ten-year-old gave me her Christmas list this morning. She handed it to me over breakfast and

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Loyalty Way, Way Beyond Reason

I’ve been thinking about the power of story—and, in particular, the role of story in building relationships—for a long time. Still, I don’t remember a

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