Chapter six:
Deep Thoughts

our blog

Sign up for our occasional newsletter

Finding Your Brand Voice

By brand voice, we mean the tone and character in which a brand communicates—the qualities that convey its distinct and, ideally, engaging personality. Many brand

Read More »

Trust Me

In 2010, I did a TED Talk, titled “Is it Better to be Loyal or Honest?” My talk was based on the idea that humans subscribe to

Read More »

Walking Away from Facebook

I have been watching the “Walking in Memphis” commercial from Facebook’s More Together campaign, and I think it’s an interesting case study in storytelling for

Read More »

Chicken Nuggets of Truth

On Saturday, my seventeen-year-old daughter surprised me by suggesting that she’d like Wendy’s chicken nuggets for lunch. You may need a little more information to

Read More »