Chapter six:
Deep Thoughts

our blog

Sign up for our occasional newsletter

The Ultimate Reboot

I just got back from the TED Conference and I heard a lot of optimistic notes amid the chaos and gloom of the current financial

Read More »

The Scrooge Effect

I read The Economist, and I generally agree with their point of view, especially on matters of business and finance. A couple of months ago

Read More »

Being Juan Valdez

You know Juan Valdez: He’s been the rugged, mustachioed icon of Colombian coffee since 1960. That’s when a Madison Avenue ad agency, realizing the potential…

Read More »

Who Do You Love?

There were compelling reasons to send Juan Valdez off to the old folks home for advertising ex-celebs. The fictional coffee-growing icon had been featured in…

Read More »

Mascot Makeover

When Pepsico wanted to differentiate its Mug root beer from competing products, it called David Altschul, the co-founder of a small marketing firm called Character…

Read More »