Chapter six:
Deep Thoughts

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Something to Buy Into

I’ve been thinking a lot recently about handy tools marketers can use to test their brands for latent story energy. One idea–of which I was

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The Sixth Sense

If you liked the TED Talk I sent last month about robotics, bioengineering and the state of the economy, you will probably also appreciate this

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The Ultimate Reboot

I just got back from the TED Conference and I heard a lot of optimistic notes amid the chaos and gloom of the current financial

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The Scrooge Effect

I read The Economist, and I generally agree with their point of view, especially on matters of business and finance. A couple of months ago

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