Chapter six:
Deep Thoughts
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Relationship Insurance?
The last decade of insurance advertising–and car insurance advertising in particular–has been really interesting to watch. Insurance brands have employed a lot of characters and
Who Loves You?
As I’m putting inscribed candy hearts into the last of my Valentines (Be Mine…Luv U…Text Me) I can’t help thinking that the only thing that
Is It Better to Be Loyal or Be Honest?
I noticed recently that, for the first time, Ford took the grand prize in the Polk Automotive Loyalty Awards. That got me thinking about the
Co-Opting? T’is the Season
I hate travelling for the holidays, but there I was, crammed into the middle seat on another airplane on Christmas Eve while a pinch-faced male
Purposely Conflicted
The Association of National Advertisers held its 100-year anniversary convention recently, and the headline in Advertising Age caught my attention. It said: Purpose-Driven Marketing All
The Overdog’s Dilemma: What Happens When Challengers Win?
Does the recent commotion about the shortcomings of the new iPhone seem out of proportion to both the problem and the newsworthiness of the whole
Long-term Greedy Is a Story; Quarterly Earnings Is Not
I’ve been trying to make sense–story sense–of the Goldman Sachs fiasco. After all, for years we’ve been saying that you don’t really have a brand
Give Me Back that Filet O’ Fish, Give Me Back My Self Control
I just saw the one-year follow-up to the Give Me Back that Filet O’ Fish commercial from McDonald’s and I was disappointed by the effort.
The War on Food
A couple of weeks ago I was talking to a senior marketer at a major global food company and he described the current environment as
Warrior or Mercenary?
I read the Ad Age interview with Bob McDonald, Procter & Gamble’s new CEO, with great interest. Two things jumped out at me–in fact, they
The Purpose of Purpose
It seems like a lot of brands are starting to understand that making the most money isn’t an emotionally engaging reason to exist. Certainly, making