Chapter six:
Deep Thoughts

our blog

Sign up for our occasional newsletter

The War on Food

A couple of weeks ago I was talking to a senior marketer at a major global food company and he described the current environment as

Read More »

Warrior or Mercenary?

I read the Ad Age interview with Bob McDonald, Procter & Gamble’s new CEO, with great interest. Two things jumped out at me–in fact, they

Read More »

The Purpose of Purpose

It seems like a lot of brands are starting to understand that making the most money isn’t an emotionally engaging reason to exist. Certainly, making

Read More »

Something to Buy Into

I’ve been thinking a lot recently about handy tools marketers can use to test their brands for latent story energy. One idea–of which I was

Read More »