Chapter six:
Deep Thoughts

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Something to Buy Into

I’ve been thinking a lot recently about handy tools marketers can use to test their brands for latent story energy. One idea–of which I was

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The Sixth Sense

If you liked the TED Talk I sent last month about robotics, bioengineering and the state of the economy, you will probably also appreciate this

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The Ultimate Reboot

I just got back from the TED Conference and I heard a lot of optimistic notes amid the chaos and gloom of the current financial

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The Scrooge Effect

I read The Economist, and I generally agree with their point of view, especially on matters of business and finance. A couple of months ago

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Being Juan Valdez

You know Juan Valdez: He’s been the rugged, mustachioed icon of Colombian coffee since 1960. That’s when a Madison Avenue ad agency, realizing the potential…

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Who Do You Love?

There were compelling reasons to send Juan Valdez off to the old folks home for advertising ex-celebs. The fictional coffee-growing icon had been featured in…

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