Chapter six:
Deep Thoughts

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Warrior or Mercenary?

I read the Ad Age interview with Bob McDonald, Procter & Gamble’s new CEO, with great interest. Two things jumped out at me–in fact, they

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The Purpose of Purpose

It seems like a lot of brands are starting to understand that making the most money isn’t an emotionally engaging reason to exist. Certainly, making

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Something to Buy Into

I’ve been thinking a lot recently about handy tools marketers can use to test their brands for latent story energy. One idea–of which I was

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The Sixth Sense

If you liked the TED Talk I sent last month about robotics, bioengineering and the state of the economy, you will probably also appreciate this

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The Ultimate Reboot

I just got back from the TED Conference and I heard a lot of optimistic notes amid the chaos and gloom of the current financial

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