Chapter six:
Deep Thoughts

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Facebook Buys Amway

Just kidding. The whole Facebook/Amway thing is just a metaphor. Years ago, I was at a large family gathering, and my second cousin George was

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Breakfast with Flo

We did a blog post a couple of months back about the explosion of characters in the car-insurance category. This morning I heard that Flo,

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The Truth in Darkness

Darkness in a television commercial is intriguing. I’m not talking about a lack of illumination as much as an ominous, negative or even creepy quality

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Relationship Insurance?

The last decade of insurance advertising–and car insurance advertising in particular–has been really interesting to watch. Insurance brands have employed a lot of characters and

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