Chapter six:
Deep Thoughts
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Hey Gang, Let’s Put On a Show!
Sometime back, when we were working on the story framework for Target, then CMO Michael Francis explained the magic of retail to me: At its
Breakfast with Flo
We did a blog post a couple of months back about the explosion of characters in the car-insurance category. This morning I heard that Flo,
Bread and Redemption: A Killer Brand
Being story guys, we’re always looking for examples of brands that seem to be using story really well. It’s pretty self-serving. We hope that these
Deconstructionist Advertising: The World’s Most Interesting Ad Your Ad Could Smell Like. In the World.
As if I hadn’t already spent entirely too much time thinking about the Burger King king recently, I decided to see if he had his
Amping Up the Electric Car Story
There was a funny article in AdAge this past week about Nissan and Renault airing essentially the same commercial for two competing electric cars. (In
The Truth in Darkness
Darkness in a television commercial is intriguing. I’m not talking about a lack of illumination as much as an ominous, negative or even creepy quality
Relationship Insurance?
The last decade of insurance advertising–and car insurance advertising in particular–has been really interesting to watch. Insurance brands have employed a lot of characters and
Who Loves You?
As I’m putting inscribed candy hearts into the last of my Valentines (Be Mine…Luv U…Text Me) I can’t help thinking that the only thing that
Is It Better to Be Loyal or Be Honest?
I noticed recently that, for the first time, Ford took the grand prize in the Polk Automotive Loyalty Awards. That got me thinking about the
Co-Opting? T’is the Season
I hate travelling for the holidays, but there I was, crammed into the middle seat on another airplane on Christmas Eve while a pinch-faced male
Purposely Conflicted
The Association of National Advertisers held its 100-year anniversary convention recently, and the headline in Advertising Age caught my attention. It said: Purpose-Driven Marketing All