Chapter six:
Deep Thoughts
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“Win Games, Sell Tickets”
We were doing Character Camp recently for one of my favorite professional sports teams, digging hard for the truth at the heart of the story
Nike Wins Gold
I was at a five-year-old’s birthday party on this last Sunday of the Olympics. A bunch of the parents were sitting around in the shade
Subject: Crash Testing the Google Car
By now you may already have seen this evocative video of the Google self-driving car in action. If you haven’t, I won’t give it away,
There’s a Zucker Born Every Minute
There’s been a lot of buzz about the Facebook IPO and its underwhelming reception. While there are certainly financial and possibly even legal issues at
Facebook Buys Amway
Just kidding. The whole Facebook/Amway thing is just a metaphor. Years ago, I was at a large family gathering, and my second cousin George was
The Island of Misfit Foods
Over the holidays, my partner Jim heard a story likely to disturb the sleep of a lot of food marketers: A friend of mine told
Putting On a Show, Part II
A couple of weeks ago I sent out an essay on the magic of retail, based on Michael Francis’s insight that retail, at its best,
Hey Gang, Let’s Put On a Show!
Sometime back, when we were working on the story framework for Target, then CMO Michael Francis explained the magic of retail to me: At its
Breakfast with Flo
We did a blog post a couple of months back about the explosion of characters in the car-insurance category. This morning I heard that Flo,
Bread and Redemption: A Killer Brand
Being story guys, we’re always looking for examples of brands that seem to be using story really well. It’s pretty self-serving. We hope that these
Deconstructionist Advertising: The World’s Most Interesting Ad Your Ad Could Smell Like. In the World.
As if I hadn’t already spent entirely too much time thinking about the Burger King king recently, I decided to see if he had his
Amping Up the Electric Car Story
There was a funny article in AdAge this past week about Nissan and Renault airing essentially the same commercial for two competing electric cars. (In