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  • Home (Prologue)
  • Story Theory (Chapter One)
  • What We Do (Chapter Two)
  • Our Client List (Chapter Three)
  • What Our Clients Say (Chapter Four)
  • Who We Are (Chapter Five)
  • Blog (Chapter Six)
  • Contact Us (Epilogue)
  • Campfire Stories
  • Posted on September 1, 2005
  • By daltschul
  • In Uncategorized

Most new products are originally designed to serve a functional need. Marketers are brought in—often after the fact—and charged with fashioning a veneer…

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The Balancing Act of Building a Character
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