“You’re wrong, Jim,” my friend Jim said as he bit the head off of a Santa-shaped and frosted Christmas cookie. Jim is kind of a

“You’ve noticed what’s going on with Macy’s story?” Sara asked me. You remember Sara. We work together. She does jujitsu. “How they forgot to put

I was on a video conference with a friend from a well-known brand the other day. Let’s call it ShopLand. We were talking about how

I was watching Hulu with my daughters when the new 2023 Kia Soul commercial, “Built for Whoever You Are,” came on. It features a trio

This Heineken ad just came on, it’s called “The Closer.” On the surface, it’s about how they’ve built a bottle opener that is also a blue-tooth enabled

My partner Jim and I disagree about very little, but over the years, we have debated the weight he is willing to grant to information

“What was that movie you worked on with Stephen Spielberg that one time?” my friend Jim asked me out of the blue. Not the Jim

I was eating popcorn and watching the Emmy’s with my friend Jim. Yes, we are both named Jim. Anyway, we were watching the Emmy’s when

My daughters and I just finished reading Jeff Bezos’s final letter to shareholders as CEO of Amazon. Not for fun. We’re a weird family, but we’re not

I was streaming a show the other day with my daughters when a commercial for Amazon’s Alexa came on. I remember that brief golden age

Of course, this past year was not your average year. It’s not every year you find businesses encouraging their would-be consumers not to buy. Like

By brand voice, we mean the tone and character in which a brand communicates—the qualities that convey its distinct and, ideally, engaging personality. Many brand