Chapter six:
Deep Thoughts

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The Magic of Holiday Magic

“You’ve noticed what’s going on with Macy’s story?” Sara asked me. You remember Sara. We work together. She does jujitsu. “How they forgot to put

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Information versus Story

My partner Jim and I disagree about very little, but over the years, we have debated the weight he is willing to grant to information

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Finding Your Brand Voice

By brand voice, we mean the tone and character in which a brand communicates—the qualities that convey its distinct and, ideally, engaging personality. Many brand

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