Chapter six:
Deep Thoughts

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Finding Your Brand Voice

By brand voice, we mean the tone and character in which a brand communicates—the qualities that convey its distinct and, ideally, engaging personality. Many brand

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Trust Me

In 2010, I did a TED Talk, titled “Is it Better to be Loyal or Honest?” My talk was based on the idea that humans subscribe to

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Walking Away from Facebook

I have been watching the “Walking in Memphis” commercial from Facebook’s More Together campaign, and I think it’s an interesting case study in storytelling for

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Chicken Nuggets of Truth

On Saturday, my seventeen-year-old daughter surprised me by suggesting that she’d like Wendy’s chicken nuggets for lunch. You may need a little more information to

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The Data Dilemma

Building a competitive advantage that is sustainable over time depends on the interplay between data and story. Data alone is just table stakes these days.

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Escape from Beacon Rock

While you’re waiting for the next essay on data and story, I have a more personal piece to offer. It might particularly appeal to you

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End of Story

A friend of mine is head of marketing at a large retailer. He understands my fascination with story, and he knows how much leverage he

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