This Heineken ad just came on, it’s called “The Closer.” On the surface, it’s about how they’ve built a bottle opener that is also a blue-tooth enabled

My partner Jim and I disagree about very little, but over the years, we have debated the weight he is willing to grant to information

“What was that movie you worked on with Stephen Spielberg that one time?” my friend Jim asked me out of the blue. Not the Jim

I was eating popcorn and watching the Emmy’s with my friend Jim. Yes, we are both named Jim. Anyway, we were watching the Emmy’s when

My daughters and I just finished reading Jeff Bezos’s final letter to shareholders as CEO of Amazon. Not for fun. We’re a weird family, but we’re not

I was streaming a show the other day with my daughters when a commercial for Amazon’s Alexa came on. I remember that brief golden age

Of course, this past year was not your average year. It’s not every year you find businesses encouraging their would-be consumers not to buy. Like

By brand voice, we mean the tone and character in which a brand communicates—the qualities that convey its distinct and, ideally, engaging personality. Many brand

Four days after the murder of George Floyd, my community was still in a lot of pain. Personally, I was experiencing a kind of emotional

Over the roughly twenty years that Jim and I have been doing this work, we have often found ourselves talking story strategy with friends who,

Trying to reschedule projects, conduct meetings by video-conference and deal with getting my freshman daughter home from a college that is suddenly shutting down, I’m