There’s a Zucker Born Every Minute
There’s been a lot of buzz about the Facebook IPO and its underwhelming reception. While there are certainly financial and possibly even legal issues at
There’s been a lot of buzz about the Facebook IPO and its underwhelming reception. While there are certainly financial and possibly even legal issues at
Just kidding. The whole Facebook/Amway thing is just a metaphor. Years ago, I was at a large family gathering, and my second cousin George was
Over the holidays, my partner Jim heard a story likely to disturb the sleep of a lot of food marketers: A friend of mine told
A couple of weeks ago I sent out an essay on the magic of retail, based on Michael Francis’s insight that retail, at its best,
Sometime back, when we were working on the story framework for Target, then CMO Michael Francis explained the magic of retail to me: At its
We did a blog post a couple of months back about the explosion of characters in the car-insurance category. This morning I heard that Flo,
Being story guys, we’re always looking for examples of brands that seem to be using story really well. It’s pretty self-serving. We hope that these
As if I hadn’t already spent entirely too much time thinking about the Burger King king recently, I decided to see if he had his
There was a funny article in AdAge this past week about Nissan and Renault airing essentially the same commercial for two competing electric cars. (In
Darkness in a television commercial is intriguing. I’m not talking about a lack of illumination as much as an ominous, negative or even creepy quality