The Illusion of Simplicity
Can you capture the essence of a brand in a single word? A couple of days ago, a friend in Dallas raised this question, citing
December 14, 2016
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Tag: Conflict
Having an Enemy Is Not Enough
A friend who runs a very large brand asked me what I thought about the value of identifying an enemy, which seems to be a
December 14, 2014
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Purposely Conflicted
The Association of National Advertisers held its 100-year anniversary convention recently, and the headline in Advertising Age caught my attention. It said: Purpose-Driven Marketing All
October 24, 2010
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Conflict as a Source of Joy
Earlier this year David Altschul sent along links to a couple of TED talks that we found interesting and that we thought might be relevant
May 29, 2009
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