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  • Home (Prologue)
  • Story Theory (Chapter One)
  • What We Do (Chapter Two)
  • Our Client List (Chapter Three)
  • What Our Clients Say (Chapter Four)
  • Who We Are (Chapter Five)
  • Blog (Chapter Six)
  • Contact Us (Epilogue)
  • Campfire Stories

The Balancing Act of Building a Character

Virtually every brand character is originally created as a tactical, short-term effort to solve a specific advertising problem. But if the character strikes a chord…

BalancingAct09

Brand Characters California Raisins Press
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who we are
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