Is It Better to Be Loyal or Be Honest?
I noticed recently that, for the first time, Ford took the grand prize in the Polk Automotive Loyalty Awards. That got me thinking about the
I noticed recently that, for the first time, Ford took the grand prize in the Polk Automotive Loyalty Awards. That got me thinking about the
The Association of National Advertisers held its 100-year anniversary convention recently, and the headline in Advertising Age caught my attention. It said: Purpose-Driven Marketing All
I’ve been trying to make sense–story sense–of the Goldman Sachs fiasco. After all, for years we’ve been saying that you don’t really have a brand
A couple of weeks ago I was talking to a senior marketer at a major global food company and he described the current environment as
I read the Ad Age interview with Bob McDonald, Procter & Gamble’s new CEO, with great interest. Two things jumped out at me–in fact, they
Six weeks ago I added a blog posting entitled Brands that outrun their story, in which I speculated that Starbucks is having a difficult time
We’ve been thinking recently about different kinds of brand stories, and particularly about whether there are some brands whose very success causes them to outrun
I’ve been reading a fascinating book, which I have found quite inspiring, called The Necessary Revolution, by Peter Senge. You may already be familiar with
Earlier this year David Altschul sent along links to a couple of TED talks that we found interesting and that we thought might be relevant