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Serious Tips for Silly Humor

My partner, Jim, has just published his first novel, Fish Wielder, an “epically silly epic fantasy of epic proportions.” Of course, I urge you to buy it and read it, but that’s not why I’m writing. As part of the PR effort, Jim was invited to write a guest post for the Writer’s Digest website. In it, he offers seven serious tips for writing comedy. And since comedy plays such an important role in a lot of brand communication, I thought you might like to see what he has to say about it. Here is the link:

7 Serious Tips for Writing a Humor-Filled Novel

From my point of view, all seven tips translate directly to the use of humor in advertising and other brand communication. As always, I would love to know what you think.

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—Melissa Minihan, Head of Digital Commerce & Marketing, Veritiv Corporation

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—Kurt  Kane, President U.S. & Chief Commercial Officer, Wendy’s Corporation

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—Tony Rogers, Chief Marketing Officer, Walmart

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Lee Susen, Chief Sales & Marketing Officer, Tabasco / McIlhenny Company