-
The Ghost of Jared’s Pants
- by Jim Hardison, January 2008
-
Being Juan Valdez
- by Matthew Fishbane, October 16, 2007
-
Great Brand Storytelling
- Video of David Altschul’s presentation at the
Johnson & Johnson Global
Marketing Summit, 2007
-
Who Do You Love? The Appeal-and Risks-of Authenticity
- by Bill Breen, May 2007
-
Mascot Makeover
- COVER STORY by Carlye Adler, September 2006
- Character Principles
- by Jim Hardison, July 2006
- Refilling the Role of Juan Valdez
- mp3 of NPR’s Marketplace interview with David Altschul, May 31, 2006
- The Story of O’s
- by Rob Walker, February 19, 2006
- Something Fishy This Way Comes
- by Stuart Elliot, January 23, 2006
- Character Longevity
- by David Altschul, November 2005
- The Light and Dark of Wal-Mart
- Podcast (mp3 file) by David Altschul, November 2005
- Character Study
- by Peter Korn, October 14, 2005
- Waiting for Dinner on the Apprentice
- by Jim Hardison, October 11, 2005
- Problems Worth Solving
- by David Altschul, September 2005
- The Balancing Act of Building Character
- by David Altschul, July 4 2005
- Fine-Tuning an Image: Corporate Mascots
- Talk of the Nation, June 8, 2005, featuring Neal Conan and Jim Hardison
- The Mystery of the Missing Ad Icons
- by David Altschul, September 20, 2004
- Brands with Character
- by Fara Warner, May 2004
- Pepsi Enlists Canine Help
- Stuart Elliot’s in Advertising, November 26, 2002
- The Inner Doughboy
- by Ruth Shalit, March 23, 2000
